Almost two weeks ago, you probably saw tens of advertising for the Black friday. As you may know, it involves crazy discounts and big consequences for the planet. In this article, we would like to come back on this event, but also speak about being craftsmen in the fashion industry, and how we can compete against the gigantic fast fashion industry.
Black friday is one of the biggest symbol of mass consumption. People are spending a huge amount of money on it this day. In 2017, american population have spent 58 billions dollars, just during this period. Electronics is one of the biggest sale but also clothes. And as we already explained you in a previous article, producing cheap clothes has an impact on the planet, as well as on the workers of this industry. Of course, people are more often attracted by the cheapest prices, than by the real necessity of what they bought, and the product will probably end up unused or thrown away.
Did you know that when you send back an article to some company, they are simply destroying them because it’s considered too complicated to be reconditioned. One example: 30% of the products sent back to Amazon Germany end up in a garbage. So products have an impact when they are produced, transported, all just to be thrown away at the end. We can do better than that, try to consume otherwise, in a more thoughtful way and less.
But local & sustainable fashion is too expensive!
It’s easier to realise that prices of local brands are most of the time higher. So to explain this difference we will just take the example of Pocket-Up and our own experience as seamstresses. It’s obvious to say that our costs can’t be the same than on the other side of the planet. Would you agree to work for 1euro or less per hour? Probably not, and neither do us.
We calculate our prices the lowest possible because we want to offer a real option of consumption change for people. We are also determined to keep a fair production price and make the best choice for our raw material.
Since the start of Pocket-Up we want to give you transparency, and here is what’s happening behind the price of our last dress Kate:
We are producing ourselves, and as you can see it’s where more than half of the cost is going. So logically we can’t propose selling prices at 2€ or 8€. As a small sustainable business, we can’t compete with the super low production price that fast fashion proposes because they produce in country with very low hour rate and little consideration for human rights, and environmental impacts.
We can understand that people are confused about the big prices difference between a local and a fast fashion brand, but we also truly believe that it’s by educating and informing people that the problem can be solved.
Choosing a garment produced locally has an impact, but a positive one for once, you help to preserve crafts and skills that exist for hundreds of years, you help small business create and grow, you know who is behind what you wear, and last but not least you take care of the planet.
It’s time to change our habits, invest in something we really like and will last for years instead of buying each week a new thing just because it’s in discount.